Felicia Lateef
About Felicia Lateef
Felicia Lateef is a Senior Manager of Enrollment Marketing at Hinge Health, where she focuses on integrating healthcare solutions and enhancing patient outcomes. With extensive experience in marketing and management across various companies, she has contributed to initiatives aimed at reducing opioid use and improving digital health services.
Work at Hinge Health
Felicia Lateef serves as the Senior Manager of Enrollment Marketing at Hinge Health, a position she has held since 2022. In this role, she focuses on developing and implementing enrollment marketing strategies for digital health platforms. Lateef contributes to the integration of Hinge Health's services with over 1 million in-person providers through HingeConnect. She is involved in initiatives aimed at reducing opioid use and surgeries through advanced motion technology and wearable pain relief solutions. Her work supports a large member base of 25 million across more than 1,200 customers.
Previous Experience at AT&T
Felicia Lateef worked at AT&T in various roles from 2017 to 2022. Initially, she served as Lead Chief of Staff for 8 months in the Dallas/Fort Worth Area. Following this, she took on the role of Lead Benefits Consultant, where she worked for 4 years in Dallas, Texas. During her tenure, she was part of the Participant Experience Team for 7 months in 2017. Her experience at AT&T provided her with insights into benefits consulting and operational leadership.
Career Background in Marketing and Consulting
Lateef has a diverse background in marketing and consulting. She worked as a Digital Content Manager on a freelance basis at Kao Corporation for 8 months in 2013-2014. Later, she served as a Digital Media Marketing Consultant at the same company for 3 months in 2014. Additionally, she held the position of Project Lead at DIRECTV from 2014 to 2017, contributing to various marketing initiatives. Her early career included roles at Netflix, where she progressed from Account Coordinator to Content Operations Manager over 5 years.
Education and Expertise
Felicia Lateef earned her Bachelor of Arts degree from California State University-Fullerton. Her educational background, combined with her extensive experience in enrollment marketing strategies, positions her as an expert in the field of digital health platforms. Lateef's expertise is further demonstrated through her collaborative work with a multidisciplinary team, including physical therapists, physicians, and health coaches, aimed at enhancing patient outcomes.
Roles at University of Southern California
Felicia Lateef held multiple positions at the University of Southern California from 2002 to 2006. She began as a Quality Assurance Specialist in Information Services for 3 years. Later, she served as Assistant Director in the Marshall School of Business, Undergraduate Admissions for 7 months in 2005-2006. These roles contributed to her skills in quality assurance and admissions processes.