Lana Khavinson
About Lana Khavinson
Lana Khavinson serves as the Head of Member Engagement and Consumer Product Marketing at Hinge Health, where she has worked since 2022. With a diverse background in marketing and finance, she has held various leadership roles at notable companies including Facebook, LinkedIn, and American Express.
Current Role at Hinge Health
Lana Khavinson serves as the Head of Member Engagement and Consumer Product Marketing at Hinge Health, a position she has held since 2022. In this role, she is responsible for establishing the Consumer Product Marketing function and team as the company expands its product offerings. She oversees all post-acquisition engagement and retention efforts, ensuring that members receive maximum value from the programs offered by Hinge Health. Additionally, she led the transformation of the company's consumer brand to enhance connections with both existing and prospective members.
Previous Experience at Facebook
Before joining Hinge Health, Lana Khavinson worked at Facebook as the Marketing Team Lead for Community Products from 2018 to 2022. During her four years at Facebook, she focused on developing marketing strategies that enhanced community engagement and product adoption within the platform. Her role involved collaborating with various teams to drive initiatives that supported community-driven products.
Marketing Leadership at LinkedIn
Lana Khavinson held multiple marketing leadership roles at LinkedIn from 2011 to 2017. She served as the Marketing Lead for the Small Business Segment for five years, where she developed marketing strategies tailored to small business needs. Following this, she worked as the Marketing Lead for LinkedIn for Good for one year, focusing on initiatives that supported social impact and community engagement.
Educational Background
Lana Khavinson earned her Master of Business Administration from NYU Stern School of Business, where she studied Finance and Marketing from 2001 to 2003. She also holds a Bachelor of Science in Business with a focus on Accounting from Lehigh University. This educational background provides her with a strong foundation in both financial and marketing principles, which she has applied throughout her career.
Early Career and Internships
Lana Khavinson began her professional career at PwC as a Senior Accounting Associate, where she worked for four years from 1995 to 1999. She then transitioned to GSK as a Senior Financial Analyst from 1999 to 2001. Following her time at GSK, she worked at American Express as a Senior Manager for Membership Rewards from 2003 to 2006. Additionally, she gained early experience as an intern at Revlon from 2002 to 2003, where she contributed to marketing initiatives.