Lauren Wiener Gelman
About Lauren Wiener Gelman
Lauren Wiener Gelman serves as the Director of Content and Education at Hinge Health, where she focuses on audience development in the health and parenting sectors. With extensive experience in editorial roles across various media companies, she has a strong background in content optimization and digital strategy.
Current Role at Hinge Health
Lauren Wiener Gelman serves as the Director of Content and Education at Hinge Health, a position she has held since 2022. In this role, she focuses on developing content strategies that enhance user engagement and education in the health sector. Her work involves leveraging analytics to optimize content reach and effectiveness, ensuring that the information provided meets the needs of the audience.
Previous Experience in Media
Prior to her current role, Gelman held various editorial positions in notable organizations. She worked at Meredith Corporation as a Senior Editor at Parents.com from 2007 to 2009. She also served as Editorial Director at Global Healthy Living Foundation from 2018 to 2022. Other significant roles include Executive Digital Director at Trusted Media Brands, Inc. for Reader's Digest from 2012 to 2017, and Senior Editor at Prevention from 2009 to 2011.
Education and Academic Background
Gelman studied at Northwestern University, where she earned a Master of Science in Journalism (MSJ) with a focus on magazine publishing. She also holds a Bachelor of Science in Journalism (BSJ) with a dual concentration in journalism and psychology from the same institution. Her educational background provides a strong foundation for her expertise in content development and audience engagement.
Specialization in Audience Development
Lauren Wiener Gelman specializes in audience development and engagement, particularly within the health and parenting sectors. She employs SEO and analytics to enhance content reach and effectiveness. Her expertise extends to managing website relaunches, coordinating teams to ensure seamless transitions to new digital platforms, and integrating digital and traditional media strategies.
Track Record in Digital Media
Gelman has a proven track record of using analytics to increase traffic and improve collaboration between online and print teams. Her experience includes various roles where she demonstrated the ability to integrate digital strategies into traditional media formats, enhancing overall content performance and audience interaction.