Meredith Auker
About Meredith Auker
Meredith Auker serves as the Director of Product Marketing at Hinge Health, where she leads marketing initiatives that have contributed to the company's significant growth. She has held various leadership roles in marketing and product strategy across several organizations, including eMedicine.com, athenahealth, and AbleTo Inc.
Work at Hinge Health
Meredith Auker serves as the Director of Product Marketing at Hinge Health, a role she has held since 2021. In this position, she leads product marketing initiatives that contribute to the company's growth in the digital health innovation sector, particularly focused on musculoskeletal (MSK) care. Under her leadership, Hinge Health has successfully raised $436 million to date. She has developed marketing strategies targeting major clients, including Boeing, Salesforce, and US Foods, enhancing the company's market presence.
Previous Experience in Digital Health
Prior to her current role, Meredith Auker held several positions in the digital health sector. She worked at AbleTo Inc. as the Director of Marketing & Product Strategy from 2019 to 2021. Before that, she was at athenahealth, serving as the Director of New Product Integration (Marketing & Product Strategy) from 2014 to 2018. Her experience also includes a role at eMedicine.com as Senior Account Director from 2002 to 2006 and a position at WebMD as Director of Strategic Accounts for a brief period in 2006.
Education and Expertise
Meredith Auker holds a Master of Business Administration (MBA) with a focus on Pharmaceutical & Healthcare Marketing from Saint Joseph's University - Erivan K. Haub School of Business, where she studied from 2006 to 2008. She also earned a Bachelor of Arts (BA) in Public Relations and Advertising from Penn State University, completing her degree from 1996 to 1999. Her educational background supports her expertise in marketing strategies within the healthcare sector.
Career Progression
Meredith Auker's career has progressed through various roles in marketing and product strategy across multiple organizations. After her initial role at eMedicine.com, she transitioned to Avenue A | Razorfish as Account Director from 2006 to 2008. Her subsequent positions include Director of Strategic Accounts at WebMD and Director of New Product Integration at athenahealth. This diverse experience has equipped her with a comprehensive understanding of the healthcare and digital health industries.