Mireya Peralez
About Mireya Peralez
Mireya Peralez serves as the Senior Manager of Content Strategy at Hinge Health, where she has worked since 2023. With a background in copywriting and brand strategy, she has held various roles in notable companies, including Remitly and Publicis Seattle.
Work at Hinge Health
Mireya Peralez serves as the Sr. Manager of Content Strategy at Hinge Health, a position she has held since 2023. In this role, she supports a team of copywriters and content strategists, focusing on the development of strategic content that aligns with the company's objectives. Her responsibilities include overseeing content creation across various platforms, ensuring that it resonates with the target audience.
Previous Experience at Remitly
Before joining Hinge Health, Mireya Peralez worked at Remitly, where she held the position of Brand Lead Voice from 2021 to 2022. In this role, she was responsible for shaping the brand's messaging and voice. Prior to that, she served as a Bilingual Senior Copywriter at Remitly from 2019 to 2021, contributing to content creation in both English and Spanish.
Background in Copywriting
Mireya Peralez has extensive experience in copywriting, having worked in various capacities across multiple organizations. She was a Senior Copywriter at Publicis Seattle from 2016 to 2019 and at Fell Swoop LLC from 2015 to 2016. Additionally, she held positions at The Integer Group, where she worked as a Senior Copywriter and Copywriter from 2014 to 2015 and 2012 to 2014, respectively.
Education and Expertise
Mireya Peralez earned a Bachelor of Fine Arts in Advertising from the Academy of Art University, where she studied from 2006 to 2011. Her educational background complements her professional expertise in strategic concept development across various media, including digital, radio, social, and television. She specializes in creating emotionally engaging content tailored for B2B2C audiences.
Career Development
Mireya Peralez began her career in customer service roles, including positions at Sound Community Bank and Bank of America. Her transition into the creative field started with her studies at the Academy of Art University, leading to her first copywriting role as an Associate Copywriter at The Integer Group in 2011. Over the years, she has developed a strong foundation in marketing strategies, focusing on community, lifecycle, and shopper marketing.