Samantha Rosesmith
About Samantha Rosesmith
Samantha Rosesmith serves as the Senior Director of Enrollment Marketing at Hinge Health, where she has worked since 2024. With a diverse background in marketing and communications, she has held various leadership roles across multiple organizations, including HealthCare Partners and Optum.
Current Role at Hinge Health
Samantha Rosesmith serves as the Senior Director of Enrollment Marketing at Hinge Health, a position she has held since 2024. In this role, she is responsible for leading marketing initiatives aimed at enhancing enrollment strategies. She previously worked at Hinge Health as the Director of Enrollment Marketing from 2021 to 2024, where she developed and implemented omnichannel marketing strategies that improved customer engagement and brand loyalty.
Previous Experience in Marketing
Before her tenure at Hinge Health, Samantha held several significant marketing roles. She worked as the Director of National Marketing at HealthCare Partners, A DaVita Medical Group from 2016 to 2019. Following this, she served as the Senior Director of Marketing at Optum from 2019 to 2021. Her experience also includes a role as Marketing Manager at Medversant Technologies, LLC from 2010 to 2012, and various positions at Washington National Opera, where she focused on marketing and communications.
Education and Expertise
Samantha Rosesmith earned a Master of Music (M.M.) from the University of Houston, where she studied from 2005 to 2007. She also holds a Bachelor of Arts (B.A.) and Bachelor of Fine Arts (B.F.A.) in English and Music from Tulane University, completed between 2001 and 2005. Her expertise includes rebrand planning and execution, customer journey mapping, and process and quality assurance standards development.
Background in Human Resources and Teaching
Samantha began her career with a role as a Human Resources Intern at Washington National Opera in 2006. She also worked as an Ethnomusicology Teaching Assistant at the University of Houston from 2006 to 2007. Additionally, she served as the Assistant Resident Director - Operations at Tulane University from 2002 to 2005, gaining valuable experience in operations and student services.