Sarah Ziani
About Sarah Ziani
Sarah Ziani is a Growth Marketing Manager specializing in SEO and content at Hinge Health, where she has worked since 2022. She has a diverse background in marketing and education, with previous roles at companies such as Wish, Google, and Udemy.
Work at Hinge Health
Sarah Ziani serves as the Growth Marketing Manager, SEO & Content at Hinge Health, a position she has held since 2022. In this role, she is responsible for developing and implementing strategies that enhance the company's online presence and drive user engagement. Her focus includes optimizing content for search engines and creating compelling marketing materials that resonate with target audiences. Ziani's work contributes to Hinge Health's mission of providing innovative digital health solutions.
Previous Experience at Wish
Before joining Hinge Health, Sarah Ziani worked at Wish as a German Language Specialist for six months in 2015. During her tenure at Wish, she focused on enhancing the user experience for German-speaking customers, contributing to the company's efforts to expand its international market presence. This role provided her with valuable insights into e-commerce and customer engagement strategies.
Career at Udemy
Ziani held multiple positions at Udemy from 2016 to 2022, including Content Partnerships Manager and SEO Content Marketing Manager. In these roles, she developed a content marketing strategy that significantly increased organic traffic and user conversions. She collaborated with the Product team to create a new content center and article design, and built a content marketing program capable of generating high-quality content at scale.
Education and Expertise
Sarah Ziani studied at Erich-Gutenberg-Berufskolleg Bünde, where she achieved the Abitur, a general qualification for university entrance, from 2003 to 2006. She then attended Bielefeld University, earning a Master of Education (M.Ed.) in British and American Studies from 2006 to 2011. Her educational background provides her with a strong foundation in communication and marketing strategies.
Background in Language and Teaching
Ziani has a background in language and education, having worked as a Teacher at the German Language School of Marin from 2014 to 2016. Additionally, she served as an Au Pair from 2011 to 2013, which further developed her language skills and cultural understanding. These experiences have contributed to her ability to create engaging content and connect with diverse audiences.