Vera Zlidenny
About Vera Zlidenny
Vera Zlidenny serves as the Senior Director of Enterprise Marketing at Hinge Health, bringing over 20 years of experience in B2B marketing across various roles in notable companies. Her background includes significant positions at McKesson, PipelineRx, and Blackboard, where she demonstrated a strong ability to enhance revenue and profitability through strategic marketing initiatives.
Current Position at Hinge Health
Vera Zlidenny serves as the Senior Director of Enterprise Marketing at Hinge Health, a position she has held since 2022. In this role, she is responsible for leading marketing strategies that drive enterprise growth and engagement. Prior to this, she was the Director of Enterprise Marketing at Hinge Health from 2020 to 2022, where she focused on enhancing the company's marketing initiatives.
Previous Experience in Marketing
Vera Zlidenny has extensive experience in marketing, having worked in various roles across notable organizations. She was the Marketing Lead at PipelineRx from 2016 to 2020 and held multiple positions at McKesson, including Director of Program Launches and Sales Enablement from 2008 to 2012, and Director of Strategic Marketing from 2002 to 2007. Additionally, she worked at Blackboard as Sr. Director of Marketing Services from 2014 to 2015.
Educational Background
Vera Zlidenny holds a dual degree from the University of Michigan, where she earned both a Master of Business Administration (MBA) and a Master of Arts (MA) in Eastern European Studies. She also completed her undergraduate studies at UC Santa Barbara, earning a Bachelor of Arts in Social Psychology. Her education has provided her with a strong foundation in international business and marketing.
Expertise in B2B Marketing
With over 20 years of experience in B2B marketing, Vera Zlidenny has a proven track record of success in both Fortune 500 companies and startups. She is recognized for her ability to engage effectively with Sales, Product, Business Development, and Client Success teams. Her expertise includes lead generation, sales training, content development, and strategic positioning, which have contributed to increased revenue and improved profitability.
Notable Skills and Achievements
Vera Zlidenny is known for her ability to identify creative solutions to challenges and for her skills in motivating teams. She applies a disciplined approach to reach target markets and accelerate the buying cycle. Her established track record includes successful program launches and the development of messaging frameworks that enhance marketing effectiveness.