Mariah Barksdale
About Mariah Barksdale
Mariah Barksdale is an Integrated Marketing Strategist at Hinge, where she has worked since 2023. With a background in brand and growth marketing, she has held various roles at companies such as Dame Products, The Wing, and Red Bull.
Work at Hinge
Mariah Barksdale has been serving as an Integrated Marketing Strategist at Hinge since 2023. In this role, she utilizes her expertise in digital storytelling to develop and implement marketing campaigns that resonate with the target audience. Her focus on relationship building aims to energize the Hinge brand and foster growth within the competitive dating app market.
Previous Marketing Roles
Prior to her current position, Mariah Barksdale held several marketing roles. She worked as a Brand Marketing Manager at Dame Products for six months in 2021 and later served as the Senior Brand Marketing Manager at the same company from 2021 to 2023. Additionally, she was a Growth Marketing Manager at The Wing from 2019 to 2020 and at Pineapple Collaborative for four months in 2020. Her diverse experiences contribute to her strategic approach in marketing.
Education and Expertise
Mariah Barksdale earned her Bachelor's degree in Media and Journalism from the University of North Carolina at Chapel Hill, where she studied from 2012 to 2016. Her educational background provides a solid foundation for her career in marketing, allowing her to effectively leverage digital storytelling and innovative strategies in her work.
Background in Marketing Internships
Mariah Barksdale began her marketing career with internships that laid the groundwork for her future roles. She worked as a Peer-2-Peer Marketing Intern at Aramark for five months in 2014 and as an Innovation Intern at Reese News Lab for nine months from 2015 to 2016. These early experiences helped her develop essential skills in marketing and communication.
Professional Reputation
Mariah Barksdale is recognized for her innovative approach to marketing, often asking 'what if?' to inspire creative strategies. She is known for her ability to build relationships that energize brands and foster growth. Her presence in both physical and virtual work environments is characterized by a constant smile, contributing to a positive workplace culture.