Marissa Hoffman
About Marissa Hoffman
Marissa Hoffman is a Creator Marketing Manager for North America, currently employed at Hinge since 2024. She specializes in integrating data-driven strategies with influencer marketing to support brand growth.
Current Role at Hinge
Marissa Hoffman serves as the Creator Marketing Manager for North America at Hinge. She has held this position since 2024, focusing on developing strategies that integrate data-backed ambassador and affiliate programs with human-first content creation approaches. Her role emphasizes the importance of bridging data-driven marketing with influencer marketing to enhance brand growth.
Previous Experience at Hinge
Prior to her current role, Marissa worked at Hinge as the Associate Manager of Creator Marketing from 2023 to 2024. During her 10-month tenure, she contributed to the company's marketing strategies, focusing on creator partnerships and influencer engagement within the North American market.
Educational Background
Marissa Hoffman earned her Bachelor's degree in Media, Culture, and Communications from New York University, studying from 2017 to 2021. Additionally, she studied Communication and Media Studies at NYU Shanghai in 2019 for 11 months, which contributed to her expertise in media and marketing.
Career Development in Marketing
Marissa has accumulated diverse experience in marketing roles across various companies. She worked as an Influencer Marketing Associate at Public Goods from 2021 to 2022, and as a Senior Influencer Growth Associate at Caraway Home from 2022 to 2023. Her earlier roles include Brand Partnerships at Crown Affair and internships at COVETEUR and Of a Kind, where she gained foundational skills in brand partnerships and marketing strategies.
Specialization in Creator Marketing
Marissa specializes in creator marketing with a focus on North American markets. Her work involves enhancing brand growth through innovative marketing strategies that leverage influencer partnerships and data analytics, showcasing her commitment to integrating creative approaches with measurable outcomes.