Nico Klocanas
About Nico Klocanas
Nico Klocanas serves as the Director of Brand Strategy at Hinge, where he has worked since 2022. He specializes in influencer marketing and has a strong background in both qualitative and quantitative research.
Work at Hinge
Nico Klocanas has served as the Director of Brand Strategy at Hinge since 2022, contributing to the company's branding efforts in New York, New York. In this role, he focuses on enhancing brand visibility and engagement through strategic initiatives. Prior to this position, he worked as a Senior Creative Strategist at Hinge from 2021 to 2022, where he played a key role in developing creative strategies that align with the brand's objectives.
Previous Experience in Brand Strategy
Before joining Hinge, Nico Klocanas worked at Redscout as a Senior Strategist from 2017 to 2021. His responsibilities included developing brand strategies that resonate with target audiences. He also held the position of Strategist at 360i from 2015 to 2017, where he contributed to various marketing campaigns. His early career included a marketing internship at PUMA Group in 2014, providing him with foundational experience in the industry.
Education and Expertise
Nico Klocanas earned a Bachelor of Arts degree in Philosophy, Politics, and Economics from the University of Pennsylvania. His educational background supports his expertise in qualitative and quantitative research, allowing him to analyze consumer behavior and market trends effectively. He also specializes in influencer marketing and workshop design, facilitating sessions that promote creativity and strategic thinking.
Specialization in Influencer Marketing
Nico Klocanas specializes in influencer marketing, utilizing social media personalities to enhance brand visibility and engagement. This focus allows him to leverage the influence of key figures in the digital space to connect with target audiences effectively. His approach integrates both creative and analytical strategies to maximize the impact of marketing campaigns.
Focus on Product Innovation
In his current role, Nico Klocanas emphasizes product innovation, contributing to the development of new and improved offerings that align with the overall brand strategy. His efforts aim to ensure that Hinge's products meet the evolving needs of consumers while maintaining a strong brand identity.