Geoffrey Huntting
About Geoffrey Huntting
Geoffrey Huntting serves as the Senior Vice President of E Commerce at Hint Inc., where he has worked since 2018. He has a strong background in digital marketing, having previously held leadership roles at Lot18 and The Proactiv Company.
Current Role at Hint Inc.
Geoffrey Huntting serves as the Senior Vice President of eCommerce at Hint Inc. since 2018. In this role, he has focused on optimizing digital marketing strategies and enhancing customer acquisition. His leadership has led to significant growth in new customer generation through core media channels, including Facebook and Instagram. Additionally, he has implemented a diversified media mix strategy that incorporates AI capabilities, direct mail, TikTok, and paid influencer campaigns, which have exceeded growth expectations in influencer marketing.
Previous Experience at Lot18
Before joining Hint Inc., Geoffrey Huntting held the position of Vice President of Acquisition Marketing at Lot18 from 2012 to 2014. During his tenure, he led a rebranding effort that expanded the company's market potential and enterprise value. His work focused on enhancing customer acquisition strategies, which contributed to the overall growth of the organization.
Digital Marketing Leadership at The Proactiv Company
Geoffrey Huntting worked as the Senior Vice President of Digital Marketing at The Proactiv Company from 2014 to 2018. In this role, he was responsible for overseeing digital marketing initiatives that significantly impacted the online business. His efforts contributed to the transformation of the digital marketing department at Guthy Renker, which included the successful online business growth for Proactiv, later acquired by Nestlé Skin Health.
Educational Background
Geoffrey Huntting holds an MBA in Marketing from Iona University, where he studied from 1999 to 2001. He also earned a Bachelor of Science in Business Management from Southern Connecticut State University, completing his degree from 1993 to 1997. His educational background has provided a strong foundation for his career in marketing and eCommerce.
Career Development at FYI Direct
Geoffrey Huntting worked at FYI Direct as Vice President of Online Marketing from 1998 to 2012. Over this 14-year period, he developed and executed online marketing strategies that contributed to the company's growth. His experience in this role laid the groundwork for his future positions in digital marketing and eCommerce.