Laura Kight
About Laura Kight
Laura Kight serves as the Sr. Director of Trade Marketing at Hint Inc., where she leads a team focused on trade finance and promotional analysis. With over 15 years of experience in the consumer packaged goods industry, she has held various roles in trade marketing and e-commerce at notable companies such as Hormel Foods and PepsiCo.
Current Role at Hint Inc.
Laura Kight serves as the Senior Director of Trade Marketing at Hint Inc., a position she has held since 2022. In this role, she leads a team of trade deduction and promotional analysts, focusing on delivering results that align with the company's objectives. Kight oversees the trade finance function, ensuring compliance, accuracy, and efficiency in trade-related transactions and reporting. Her leadership is integral to Hint Inc.'s mission of providing beverages free of sugar, diet sweeteners, and preservatives.
Previous Experience in Trade Marketing
Before joining Hint Inc., Laura Kight held several positions in trade marketing and e-commerce sales. She worked at Hormel Foods as the Director of eCommerce Sales for CytoSport/Muscle Milk for four months in 2019. Following this, she served as the Manager of eCommerce Sales at PepsiCo from 2019 to 2020. Kight also worked at Hormel Foods as the Senior Manager of eCommerce Sales from 2017 to 2019 and as the Trade Marketing Manager for CytoSport/Muscle Milk from 2014 to 2017.
Background in Sales Operations
Laura Kight has a solid foundation in sales operations, having worked at CytoSport, Inc. in various roles from 2007 to 2014. Her positions included Sales Operations & Deductions Coordinator, Sales Operations Administrator, and Sales Operations Manager. This extensive experience in sales operations has equipped her with the skills necessary to excel in trade marketing and e-commerce sales.
Education and Academic Background
Laura Kight studied at San Francisco State University, where she earned a Bachelor of Science degree in Business Administration and Management. Her academic background has provided her with the knowledge and skills to navigate the complexities of the consumer packaged goods (CPG) industry effectively.
Industry Experience and Expertise
With over 15 years of experience in the consumer packaged goods (CPG) industry, Laura Kight specializes in trade marketing, sales operations, and e-commerce. Her career has been marked by a focus on aligning business objectives through collaboration with various teams, including revenue growth management, marketing, operations, order management, and demand planning.