Terrence Sweeney
About Terrence Sweeney
Terrence Sweeney is the Chief Marketing Officer at Hint Inc., where he has worked since 2019. He previously held marketing leadership roles at several companies, including Pinger, Comcast, and Reputation.com, and has a strong track record of implementing data-driven strategies to enhance brand awareness and revenue.
Work at Hint
Terrence Sweeney has served as the Chief Marketing Officer (CMO) at Hint Inc. since 2019. In this role, he has implemented a data-driven planning approach using linear regression-based Marketing Mix Modeling, which has improved return on investment (ROI) by 25% to 300% across key marketing channels. He has also assembled a team of internal and external creative and media partners to execute brand-building campaigns for Hint over five consecutive years. Under his leadership, Hint achieved the highest top-of-mind awareness of any flavored water brand in the United States, along with a category-leading Net Promoter Score of over 50.
Previous Marketing Roles
Before joining Hint, Terrence Sweeney held various marketing leadership positions. He was the CMO at Pinger from 2012 to 2014 and served as VP of Marketing at Comcast from 2004 to 2008. He also worked at Reputation.com as CMO from 2009 to 2012 and held the position of EVP, Marketing, New Digital Businesses at BBVA from 2016 to 2019. Additionally, he briefly worked as CMO and SVP of Global Consumer Acquisition at Livongo Health in 2015. His extensive experience spans over two decades in the marketing field.
Education and Expertise
Terrence Sweeney earned a Bachelor of Arts degree in Political Science, graduating cum laude from Amherst College. His educational background has provided him with a strong foundation in analytical thinking and strategic planning, which he has applied throughout his marketing career. His expertise includes data-driven marketing strategies, brand development, and consumer acquisition.
Achievements in Marketing
During his tenure at Hint, Terrence Sweeney created the company's first national advertising campaign, which encompassed various media formats, including TV commercials, radio spots, digital advertising, and social content. He played a key role in transforming Hint into a leading brand in the enhanced water category by growing direct-to-consumer online and retail revenue threefold and increasing brand awareness more than tenfold.
Career Timeline
Terrence Sweeney's career in marketing spans several notable positions. He began as VP Marketing at Sirius Satellite Radio from 1998 to 2000, followed by SVP Marketing & Business Development at TMPG from 2001 to 2004. After his time at Comcast, he held various CMO roles before joining Hint. His career reflects a consistent focus on driving brand growth and consumer engagement across multiple industries.