Chris Hobbs
About Chris Hobbs
Chris Hobbs is a Senior Performance Marketing Manager at hipages in Sydney, Australia, where he has worked since 2020. With over 15 years of experience in digital marketing, he specializes in SEM and performance marketing, overseeing a team focused on strategic planning and execution.
Work at hipages
Chris Hobbs has been employed at hipages since 2018, initially serving as a Senior Search Executive before advancing to Performance Marketing Manager in 2019. In 2020, he took on the role of Senior Performance Marketing Manager. In this capacity, he manages the performance marketing team, overseeing the planning and execution of marketing activities within a dual-sided marketplace. His responsibilities include forecasting and strategic planning, ensuring effective performance marketing strategies are implemented.
Previous Experience in Digital Marketing
Prior to his tenure at hipages, Chris Hobbs worked at MEC, where he held several roles from 2011 to 2017. He began as a Search Manager, progressing to Senior Search Manager, and eventually served as Search & Performance Director. His experience at MEC spanned various aspects of digital marketing, allowing him to develop a strong foundation in search and performance strategies.
Education and Expertise
Chris Hobbs studied at the University of Technology, Sydney. He possesses over 15 years of experience in digital marketing, specializing in search engine marketing (SEM) and performance marketing. His expertise encompasses search engine optimization (SEO), conversion rate optimization (CRO), audience segmentation, attribution, data analysis, and digital media strategy.
Career Progression
Chris Hobbs has demonstrated a steady career progression in the digital marketing field. He transitioned from a Senior Search Executive to Performance Marketing Manager and then to Senior Performance Marketing Manager at hipages. His earlier roles at MEC provided him with extensive experience in search management, contributing to his current leadership position in performance marketing.