Shruthi Sasidaran
About Shruthi Sasidaran
Shruthi Sasidaran is a Senior Product Designer specializing in Growth, currently working at hipages Group in Sydney, Australia. With a diverse background in UX design and product development across various organizations, she has contributed significantly to the field and has been involved in mentoring aspiring designers for over three years.
Current Role at hipages Group
Shruthi Sasidaran currently serves as a Senior Product Designer - Growth at hipages Group. She has held this position since 2023, contributing to the company's product design initiatives. Her role involves applying her expertise in user experience and design to enhance product offerings and drive growth.
Previous Experience at adplist.org
Shruthi Sasidaran has a notable history with adplist.org, where she worked as a Partnerships Coordinator for five months in 2021. In this role, she focused on building and maintaining strategic relationships. Additionally, she has been involved as a Mentor at adplist.org since 2021, where she has contributed to the growth and development of aspiring designers for over three years.
Professional Background in UX Design
Shruthi has extensive experience in user experience design, having worked as a CRO Lead / UX Designer at Elephants Can Dance from 2022 to 2023. In this position, she concentrated on optimizing conversion rates and enhancing user experience. Her background also includes roles such as Solutions Consultant at Civic Data and various positions at Venntifact, where she progressed from an intern to an Associate Consultant.
Educational Qualifications
Shruthi Sasidaran holds a Bachelor of Technology (BTech) in Computer Engineering from Amrita Vishwa Vidyapeetham, which she completed from 2011 to 2015. She furthered her education by obtaining a Master's degree in Interaction Design from UNSW, studying from 2018 to 2020. Her educational background equips her with a solid foundation in both technical and design principles.
International Work Experience
Shruthi has experience working in both the Australian and Indian markets. This international exposure has provided her with a diverse cultural and professional perspective, enhancing her ability to adapt design solutions to different user needs and market demands.