Stephen Flanagan
About Stephen Flanagan
Stephen Flanagan is a Search Engine Optimization Manager at hipages Group in Sydney, Australia, with a background in digital marketing and SEO spanning over a decade. He has held various roles in prominent companies, focusing on optimizing website performance and content management.
Work at hipages Group
Stephen Flanagan currently serves as the Search Engine Optimization Manager at hipages Group, a position he has held since 2021. Prior to this role, he was the Search Engine Optimization Team Lead at the same company from 2019 to 2021. In his current role, he focuses on enhancing the organization's online visibility and search engine performance. His responsibilities include leading SEO strategies and implementing technical projects aimed at optimizing website performance.
Previous Experience in SEO
Before joining hipages Group, Stephen worked at Neo@Ogilvy, where he held the position of Integrated Search Manager from 2017 to 2019 and Search Specialist from 2015 to 2018. His earlier experience includes working as an Account Manager at Search Engine Easy from 2013 to 2015 and as a Search & Analytics Executive at Cybercom from 2011 to 2013. This diverse background has equipped him with extensive knowledge and skills in search engine optimization and analytics.
Education and Certifications
Stephen Flanagan has a strong educational background in digital marketing and SEO. He achieved an SEO Masters Certification from Market Motive in 2011. He also completed the Google Analytics IQ Exam with a score of 86%. Additionally, he studied Digital Marketing and Strategy at Dublin Business School, where he graduated with Distinction in 2015. His foundational studies were completed at the Dublin Institute of Technology from 2009 to 2010.
Technical Projects and Initiatives
Throughout his career, Stephen has led several technical projects aimed at improving website performance. He has successfully removed millions of low-value URLs and redirects, implemented a monthly 'content cluster' strategy, and developed an internal tool to automate content processes. His efforts have significantly improved site speed and load times, aligning with Google's Core Web Vitals, and enhancing user experience.
Achievements in SEO Performance
Stephen Flanagan has achieved notable results through his strategic SEO initiatives. He has reported a 70% increase in users and conversions compared to 2019. His work includes collaborating with content and PR teams to update outdated articles and developing scalable content templates to improve content creation efficiency and consistency.