Tim Cox
About Tim Cox
Tim Cox is a Senior Lifecycle Marketing Manager at hipages Group, where he has worked since 2022. He has extensive experience in marketing roles, including positions at hipages Group, Criterion Group Limited, and Marketing Cube Pty Ltd.
Current Role at hipages
Tim Cox serves as the Senior Lifecycle Marketing Manager at hipages Group, a position he has held since 2022. In this role, he focuses on developing and implementing strategies that enhance customer engagement and retention. He plays a key role in creating habit-forming engagement strategies aimed at reducing churn among tradies. Additionally, he leads the development of Go-to-Market strategies for major feature releases, ensuring that marketing efforts align with product launches.
Previous Experience at hipages Group
Prior to his current role, Tim Cox worked at hipages Group in various capacities. He served as the Lifecycle Marketing Manager - Trade from 2018 to 2022, where he was responsible for managing marketing initiatives targeted at trade professionals. Before that, he held the position of Marketing Automation Specialist for 11 months in 2017. His experience at hipages has equipped him with a deep understanding of customer engagement and lifecycle marketing.
Background in Marketing and Consulting
Tim Cox has a diverse background in marketing and client relations. He worked as a Kitchen Consultant/Marketing Assistant at Criterion Group Limited: Kitchen House from 2007 to 2012. He then transitioned to Image Media Group as a Client Relations Manager from 2013 to 2015. Following this, he served as a Marketing Automation Consultant at Marketing Cube Pty Ltd from 2015 to 2017. These roles have contributed to his expertise in marketing automation and client engagement.
Education and Qualifications
Tim Cox completed his secondary education at Westlake Boys High School from 2001 to 2005. He furthered his education at Massey University, where he studied Marketing Communication and Management, earning a Bachelor of Business Studies from 2009 to 2012. His academic background provides a solid foundation for his career in marketing and customer engagement.
Contributions to hipages Group
At hipages Group, Tim Cox acts as the primary stakeholder in delivering Net Promoter Score (NPS) initiatives, focusing on measuring customer satisfaction and loyalty. He collaborates closely with the Head of Engagement and Retention to develop customer segmentation strategies. Additionally, he is responsible for reporting and insight gathering using Business Intelligence (BI) software, which informs the company's marketing strategies.