Vu Thai
About Vu Thai
Vu Thai is a Senior Growth Manager with extensive experience in growth marketing and analytics, currently working at hireEZ since 2021. He has held various roles in prominent companies, including ERE Media, DexYP, and JDA Software Group, where he implemented successful marketing strategies and led teams in the SaaS industry.
Work at hireEZ
Vu Thai serves as a Senior Growth Manager at hireEZ, a position he has held since 2021. In this role, he focuses on growth marketing strategies and initiatives, leveraging his extensive experience in the SaaS industry. His responsibilities include analyzing key performance indicators and optimizing the user journey to enhance demand generation efforts. He operates remotely from Mountain View, California.
Previous Experience in Marketing and SEO
Prior to his current role, Vu Thai worked at ERE Media, Inc. as Marketing Director from 2016 to 2020. He led marketing initiatives in the Dallas-Fort Worth area for four years. Before that, he was the Senior Manager of SEO and Analytics at DexYP from 2013 to 2016, where he focused on internet marketing strategies. His career also includes a position at JDA Software Group, Inc. as a Senior Web Developer from 2009 to 2013.
Background in Data Administration
Vu Thai's career began at Textron, where he worked as a Senior Data Administrator from 2003 to 2007. This role provided him with a strong foundation in data management and analytics, which he later applied in his marketing and growth management positions.
Education and Expertise
Vu Thai studied at The University of Texas at Arlington, where he earned a degree in Management Information Systems. His educational background complements his professional experience, particularly in utilizing technology for growth marketing initiatives. He employs a tech stack that includes Salesforce, Pardot/Marketing, and 6Sense to drive marketing success.
Achievements in Growth Marketing
Throughout his career, Vu Thai has successfully implemented various growth marketing strategies. Notably, he led a team of six in a project that focused on user journey and demand generation in the SaaS sector. He achieved a 40% increase in open opportunities and a 19% reduction in sales cycle length through strategic improvements in pre-sales processes.