Kelly Carpenter
About Kelly Carpenter
Kelly Carpenter serves as the VP of Brand and Customer Marketing at HireVue, where she has worked since 2022. With extensive experience in B2B marketing and a strong focus on digital strategies, she has held various leadership roles in notable companies, including RAPP and MRM//McCann.
Current Role at HireVue
Kelly Carpenter serves as the Vice President of Brand and Customer Marketing at HireVue, a position she has held since 2022. In this role, she focuses on enhancing brand visibility and improving customer engagement strategies. Her work is centered in Salt Lake City, Utah, where she leverages her extensive experience in marketing to drive the company's initiatives in the technology sector.
Previous Experience at RAPP
Before joining HireVue, Kelly Carpenter worked at RAPP as the Vice President and Group Account Director for a brief period in 2021. During her five-month tenure, she was responsible for overseeing client accounts and developing marketing strategies that aligned with client objectives.
Professional Background in Marketing
Kelly Carpenter has a comprehensive background in marketing, having worked in various roles at prominent companies. She served as the Senior Director of Creative and Content Strategy at HireVue from 2021 to 2022 and held positions at MRM//McCann and Instructure, where she focused on brand marketing and account management. Her experience spans over 15 years, with significant roles at McCann Worldgroup, where she advanced through various levels from Account Executive to Management Supervisor.
Education and Expertise
Kelly Carpenter studied at the Questrom School of Business at Boston University, earning a Bachelor of Science in Business Administration with a focus on Marketing from 1999 to 2003. She furthered her education at Kellogg Executive Education, completing a program in Digital Marketing Strategies in 2020. This educational background supports her expertise in B2B marketing, digital strategies, and customer experience.
Industry Experience with Major Brands
Throughout her career, Kelly Carpenter has collaborated with major technology and consumer brands, including Cisco, AOL, Intel, Microsoft, Purina, and Mastercard. Her extensive experience in these sectors has equipped her with a strong understanding of brand development and customer engagement, particularly within the technology landscape.