Patti Bauernfeind Mc Murdie
About Patti Bauernfeind Mc Murdie
Patti Bauernfeind Mc Murdie is a Product Marketing Director with extensive experience in marketing and strategic planning, currently working at HireVue. She has held key positions at notable companies including Salesforce, Ellie Mae, Oracle, and Taleo, and has a strong background in data-driven marketing strategies and advocacy.
Work at HireVue
Patti Bauernfeind Mc Murdie has served as the Product Marketing Director at HireVue since 2019. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and drive customer engagement. Her responsibilities include translating data insights into effective go-to-market programs and campaigns. Mc Murdie's tenure at HireVue has been marked by her commitment to integrating marketing efforts with business development strategies to foster growth.
Previous Experience at Salesforce
Before joining HireVue, Patti Bauernfeind Mc Murdie worked at Salesforce as the Director of Alliances Global Marketing and Strategic Planning from 2013 to 2018. During her five years in San Francisco, she played a key role in shaping marketing strategies that aligned with global partnerships. Her experience at Salesforce contributed to her expertise in strategic marketing and alliances.
Background in Marketing and Education
Patti Bauernfeind Mc Murdie holds a Bachelor of Science in Marketing from Penn State University and a Master of Business Administration in Marketing from the University of Maryland College Park. Her educational background has equipped her with the foundational knowledge necessary for her roles in product marketing and strategic planning.
Career Path and Previous Roles
Patti Bauernfeind Mc Murdie's career includes significant positions at various companies. She worked at Ellie Mae as Customer Advocacy & Marketing for nine months in 2018-2019. Prior to that, she held the position of Director of Worldwide Strategic Marketing, Channels at Oracle (Taleo Acquisition) from 2012 to 2013. Her career began at Taleo, where she served as Director of Product Marketing from 2007 to 2012, further solidifying her expertise in marketing.
Achievements in Philanthropy and Sports
Outside of her professional career, Patti Bauernfeind Mc Murdie has completed numerous solo ultra-marathon swims, including a crossing of the English Channel. These endeavors have raised over $75,000 for the education of women and girls in Afghanistan. Her commitment to philanthropy highlights her dedication to social causes and community engagement.