Adrian Williams
About Adrian Williams
Adrian Williams serves as the Distribution Channel Sales Lead for Lumada Software at Hitachi Vantara, where he has developed and managed channel strategies for both Tier 1 and start-up companies. With over 20 years of sales experience, he has held various leadership roles in organizations such as Voxbone, Sun Microsystems, and Dot Hill Systems.
Current Role at Hitachi Vantara
Adrian Williams serves as the Distribution Channel Sales Lead for Lumada Software at Hitachi Vantara. He has held this position since 2021, contributing to the company's channel strategy and sales initiatives. His role involves managing relationships with various partners and driving revenue growth through effective channel management.
Previous Experience in Sales
Adrian has over 20 years of experience in sales, encompassing both channel and direct sales. His career includes significant roles such as Global Partner Sales Lead at Voxbone from 2018 to 2019, and Snr Account Executive at Sun Microsystems from 1997 to 2003. He also worked as Strategic Alliance Manager at Dot Hill Systems and as Head of EMEA Channel Sales at Io-Tahoe, showcasing his extensive background in managing sales teams and strategies.
Education and Expertise
Adrian Williams studied at Coventry University, where he earned a BSc in Electrical and Electronic Engineering. This educational background supports his technical understanding of the products and services he sells, enhancing his effectiveness in sales roles throughout his career.
Achievements in Channel Strategy
Throughout his career, Adrian has developed and owned channel strategies for both Tier 1 and start-up companies. He has a proven track record of overachieving in delivering multi-million pound sales into blue-chip corporate accounts. His experience includes managing and recruiting resellers, cloud service providers, distributors, OEMs, and alliance partners, demonstrating his capability in building revenue streams from company start-ups.
Career Timeline
Adrian's professional journey includes various key positions. He worked at Azlan, part of TechData Group, as Business Manager for Data Management Solutions from 2010 to 2014. He then served as Head of Cloud Storage at The Bunker from 2015 to 2017. His diverse roles reflect a consistent focus on sales and channel management across different sectors.