Alex Tan

Director, Business Development @ Hitachi Vantara

About Alex Tan

Alex Tan is the Director of Business Development at Hitachi Vantara, where he has worked since 2020. He has extensive experience in sales and business development, having held various roles at companies such as Hewlett-Packard, SAP, and AdNovum in Singapore.

Current Role at Hitachi Vantara

Alex Tan serves as the Director of Business Development at Hitachi Vantara, a position he has held since 2020. In this role, he focuses on developing and implementing business strategies that align with the company's objectives. His responsibilities include identifying new market opportunities and fostering relationships with key stakeholders. His experience in business development enables him to drive growth and enhance the company's market presence.

Previous Experience at Hewlett-Packard

Alex Tan has extensive experience at Hewlett-Packard Singapore, where he held multiple roles. He worked as a Business Development Manager and Sales Manager for the Industry Standard Server division from 2011 to 2012. Following this, he served as an Enterprise Account Manager from 2012 to 2014. His tenure at Hewlett-Packard provided him with valuable insights into customer needs and market dynamics.

Leadership at AdNovum Singapore Pte. Ltd.

From 2017 to 2020, Alex Tan was the Director of Sales and Business Development at AdNovum Singapore Pte. Ltd. In this capacity, he led initiatives to enhance sales performance and business growth. His leadership involved strategic planning and execution to meet the company's sales targets and expand its market reach.

Expertise in Market Strategy and Customer Needs

Alex Tan possesses expertise in target marketing and penetration, which allows him to identify and capture new market opportunities. He has a keen aptitude for customer needs assessment, enabling the development of tailored business solutions. His systematic approach to problem-solving aids in effectively addressing complex business challenges, making him a valuable asset in any business development role.

Educational Background in Information Technologies

Alex Tan studied Information Technologies at the University of Bradford, where he achieved a degree in Computing Management from 2000 to 2001. This educational background provided him with a strong foundation in technology and management principles, which he applies in his professional roles to drive business success.

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