Alicia Morehouse
About Alicia Morehouse
Alicia Morehouse is a Partner Marketing Manager at Hitachi Vantara, where she has worked since 2022. She has extensive experience in channel marketing, having held various roles at companies such as Polycom, HGST, and Western Digital.
Current Role at Hitachi Vantara
Alicia Morehouse serves as the Partner Marketing Manager at Hitachi Vantara, a position she has held since 2022. In this role, she develops and executes a regional marketing strategy focused on the channel partner ecosystem for Hitachi Vantara's digital infrastructure portfolio. She provides strategic marketing guidance and support to regional distribution partners across the Americas. Additionally, she collaborates with field marketing to ensure that partner marketing initiatives align with regional activities and plans.
Previous Experience in Marketing
Prior to her current role, Alicia Morehouse held various marketing positions. She worked at Pavilion as a Marketing Manager for six months in 2021-2022. At Western Digital, she served as Channel Marketing Manager from 2017 to 2018 and previously as a Customer Briefing Center Facilitator at HGST for two months in 2012. Her extensive experience also includes four years as Channel Marketing Supervisor and four years as Sr. Channel Marketing Programs Manager at Polycom, Inc.
Educational Background
Alicia Morehouse studied at Eastern Arizona College, where she achieved an Associate of General Studies degree. Her studies spanned from 2019 to 2023, providing her with a foundational education that supports her marketing career.
Marketing Strategy and Program Optimization
In her current role, Alicia Morehouse is responsible for measuring the effectiveness of marketing programs and campaigns. She analyzes outcomes and provides recommendations for optimization, ensuring that marketing efforts are efficient and impactful. Her strategic approach contributes to the overall success of partner marketing initiatives.
Career Progression and Roles
Alicia Morehouse has a diverse career in marketing that spans over three decades. She began her career at Polycom, Inc., where she held various roles from 1992 to 2001. She then continued her journey at HGST, a Western Digital company, where she worked in multiple capacities, including Channel Marketing Specialist and Channel Marketing Manager. This extensive experience has equipped her with a comprehensive understanding of marketing within the technology sector.