Ankita Singh
About Ankita Singh
Ankita Singh is a Pricing Intelligence Analyst at Hitachi Vantara, specializing in data-driven marketing strategies and pricing analysis. She holds a Bachelor's degree from Madras Christian College, a Master's degree from Utkal University, and an Executive MBA from Great Lakes Institute of Management, along with a certification from the Massachusetts Institute of Technology.
Work at Hitachi Vantara
Ankita Singh has been employed at Hitachi Vantara as a Pricing Intelligence Analyst since 2022. In this role, she applies her expertise in data-driven marketing strategies and pricing analysis to support the company's business objectives. Her responsibilities include utilizing advanced analytics tools and methodologies to inform pricing strategies and enhance decision-making processes.
Education and Expertise
Ankita Singh holds a Bachelor's degree from Madras Christian College. She furthered her education by obtaining a Master's degree from Utkal University. Additionally, she completed an Executive MBA at the Great Lakes Institute of Management from 2017 to 2018. In 2020, she achieved a certification from the Massachusetts Institute of Technology, which she pursued for 11 months. Her educational background supports her expertise in pricing intelligence and data analysis.
Data Analysis Skills
Ankita Singh is skilled in using various marketing automation tools, including Oracle Eloqua and Marketo, to develop data-driven marketing strategies. She employs Adobe Analytics and Google Analytics for comprehensive data analysis and audience insights. Additionally, she utilizes advanced data visualization tools such as Tableau and Power BI to enhance business intelligence reporting.
Project Management Experience
Ankita Singh has experience in Agile project management methodologies, specifically Scrum and Jira. These methodologies enable her to execute projects efficiently and adapt to changing project requirements. Her familiarity with Agile practices contributes to her effectiveness in managing pricing intelligence projects.
Analytical Techniques in Pricing Strategy
Ankita Singh employs econometric and macroeconomic analysis to inform pricing strategies and business decisions. Her analytical techniques are integral to developing effective pricing models that align with market trends and business objectives.