Fiona O Keeffe Pmp
About Fiona O Keeffe Pmp
Fiona O'Keeffe is a Customer Advocacy Program Manager at Hitachi Vantara, with extensive experience in customer advocacy and marketing across various organizations. She holds an Honors B.A. in Psychological Studies and English from University College Dublin and has completed multiple postgraduate diplomas in Public Relations and Digital Marketing.
Work at Hitachi Vantara
Fiona O Keeffe currently serves as the Customer Advocacy Program Manager at Hitachi Vantara, a role she has held since 2023. In this position, she is responsible for identifying and nurturing storytelling opportunities using market and customer insights. She leads new customer programs that focus on executive engagement and strategic customers. Additionally, she designed and delivered the EMEA and APAC customer reference program, collaborating across sales, customer success, and marketing departments. Her work emphasizes building relationships based on trust and mutual success with both customers and colleagues.
Previous Experience at GitLab Inc.
Before joining Hitachi Vantara, Fiona O Keeffe worked at GitLab Inc. as the Senior Reference Program Manager from 2019 to 2023. In this role, she managed executive programs and customer advocacy initiatives. She was accountable for creating content and reference deliverables, including customer stories, reference quotes, video testimonials, and organizing speaking engagements. Her tenure at GitLab contributed to her expertise in customer advocacy and program management.
Education and Expertise
Fiona O Keeffe holds an Honors B.A. degree in Psychological Studies and English from University College Dublin. She furthered her education by obtaining a Postgraduate Diploma in Public Relations from the Fitzwilliam Institute and a Postgraduate Diploma in Digital Marketing from the same institution. Additionally, she studied Project Management at the Institute of Project Management, completing her studies in 2023. This diverse educational background supports her roles in customer advocacy and marketing.
Career Background
Fiona O Keeffe has a diverse career spanning various roles in marketing and customer advocacy. She began her career at Capventis as a Marketing Manager from 2002 to 2006, followed by a position at Oracle as an International Direct Marketing Manager from 2007 to 2008. She then worked at An Post as a Category Manager from 2008 to 2014. After that, she held the role of Customer Success Marketing Manager at Salesforce from 2014 to 2017 and served as Customer Marketing Manager at CoreHR from 2018 to 2019. She also worked at Sightsavers International as a Direct Marketing Manager from 2006 to 2007.