Jon Cooper
About Jon Cooper
Jon Cooper serves as the Vice President of Global Sales Enablement at Hitachi Vantara, where he has been instrumental in developing new sales enablement functions since 2017. With over 30 years of experience in the IT industry, he has held various roles at leading companies including IBM, Dell, and Olivetti.
Work at Hitachi Vantara
Jon Cooper currently serves as Vice President, Global Sales Enablement at Hitachi Vantara, a position he has held since 2017. In this role, he has been instrumental in developing a new sales enablement function as part of a company-wide transformation initiative. Prior to his current position, he worked as Director, EMEA Sales Enablement from 2011 to 2017, where he focused on enhancing sales strategies and support across the Europe, Middle East, and Africa regions.
Previous Experience in the IT Industry
Jon Cooper has over 30 years of experience in the IT industry, having held various roles at leading companies such as IBM, Dell, and Olivetti. His tenure at IBM included positions such as Manager, EMEA Marketing Operations and Manager, EMEA Sales Support. He also worked at Dell Computer Corporation as European Software Marketing & Business Manager and at Olivetti as Product Marketing Manager. His diverse background has equipped him with extensive knowledge in sales enablement and marketing.
Education and Expertise
Jon Cooper studied Mathematics and Computer Science at the University of Southampton. He also attended Bournemouth and Poole College of Further Education and Clayesmore School. His educational background, combined with his extensive professional experience, has contributed to his expertise in optimizing messaging and positioning within sales enablement and marketing domains.
Skills and Specializations
Jon Cooper possesses skills in leading change and team (re)building, focusing on bringing new ideas and vision to existing roles. He specializes in designing sales enablement initiatives aimed at improving sales performance and productivity. His ability to optimize messaging and positioning has been a key factor in his success within the sales enablement and marketing sectors.