Kristen Roy
About Kristen Roy
Kristen Roy is a Customer Advocacy Program Manager at Hitachi Vantara, where she has worked since 2019. She has a background in marketing and customer engagement, with previous roles at Citrix and various other organizations.
Work at Hitachi Vantara
Kristen Roy has been serving as the Customer Advocacy Program Manager at Hitachi Vantara since 2019. In this role, she focuses on enhancing customer relationships and ensuring customer satisfaction. Her responsibilities include developing strategies to advocate for customer needs within the organization. This position allows her to leverage her previous experience in customer marketing and advocacy to foster a strong connection between Hitachi Vantara and its clients.
Previous Experience in Customer Advocacy
Before joining Hitachi Vantara, Kristen Roy worked at Citrix as a Customer Marketing Specialist starting in 2017. During her tenure, she planned and executed various customer engagement initiatives, including the CitrixTalks program and the Citrix peer-to-peer webinar program. Her efforts in organizing events and discussions contributed to increased customer interaction and satisfaction.
Education and Expertise
Kristen Roy holds a Bachelor’s Degree in Mass Communication/Media Studies from Florida State University, where she studied from 2015 to 2017. She completed her high school education at Cooper City High School from 2009 to 2013. Her academic background supports her expertise in communication and marketing, which she applies in her professional roles.
Achievements in Marketing and Event Management
During her time at Citrix, Kristen Roy successfully organized and delivered multiple high-profile events, including eight Fireside Chat panel discussions at Synergy 2018, which attracted over 200 customers and prospects. She also piloted the first CitrixTalks on the Road event in San Francisco, receiving a perfect rating from attendees. These initiatives demonstrate her ability to engage and connect with customers effectively.
Early Career and Internships
Kristen Roy began her career in the hospitality industry, working as a server at Quarterdeck Restaurant and as a hostess at Mellow Mushroom. She also gained valuable experience through internships, including a Marketing Reference Intern position at Citrix and a Marketing Intern role at PointCatcher. These early positions helped her develop foundational skills in customer service and marketing.