Laetitia Holeindre
About Laetitia Holeindre
Laetitia Holeindre serves as the EMEA Demand Generation Marketing Manager at Hitachi Vantara, where she has worked since 2021. She has extensive experience in marketing roles at IBM and Hitachi Vantara, specializing in account-based marketing and multi-channel campaign execution.
Work at Hitachi Vantara
Laetitia Holeindre serves as the EMEA Demand Generation Marketing Manager at Hitachi Vantara, a position she has held since 2021. In this role, she collaborates with field and channel marketing, content marketing, and creative teams to lead account-specific campaigns and deliverables. Her responsibilities include defining budget needs and managing budgets for EMEA and local programs, ensuring effective orchestration of inputs from agencies and suppliers. She plays a key role in building impactful customer experiences to support lead generation and all stages of the sales lifecycle.
Previous Experience at IBM
Laetitia Holeindre has extensive experience at IBM, where she held multiple marketing roles over several years. She worked as a Hardware System Marketing Manager for seven months in 2015, followed by a two-year tenure as an Event Manager from 2016 to 2018. Additionally, she served as the Integrated Marketing Manager for IBM Managing Business Infrastructure from 2007 to 2011 and as the Marketing Manager for IBM Collaboration Solutions from 2011 to 2015. Her diverse roles at IBM contributed to her expertise in marketing strategies and campaign execution.
Education and Expertise
Laetitia Holeindre holds a Bachelor's degree in Marketing and Management from Vatel France, which she completed from 2002 to 2004. She also studied at Université Paris X Nanterre, where she achieved a Third-year degree in English from 1999 to 2002. Her educational background supports her expertise in Account-Based Marketing (ABM) and the execution of multi-channel campaigns, including emails, brochures, infographics, and advertising.
Campaign Management and Metrics Tracking
In her current role, Laetitia ensures that all engagement is captured and tracked in Salesforce. She utilizes data to optimize campaigns and report on return on investment (ROI). Laetitia tracks program results and measures program success, reporting metrics to key stakeholders. Her focus on data-driven marketing contributes to a high-performance marketing culture within her organization.
Role in Customer Experience and Lead Generation
Laetitia Holeindre plays a significant role in building impactful customer experiences for multiple accounts. Her efforts support lead generation and encompass all stages of the sales lifecycle. By leading account-specific campaigns and managing budgets effectively, she contributes to the overall success of the marketing initiatives within her organization.