Mauricio Marín Rendón
About Mauricio Marín Rendón
Mauricio Marín Rendón is a Reporting & Analytics Manager in Global Marketing Operations at Hitachi Vantara, where he has worked since 2021. He has a diverse background in business intelligence and marketing, with previous roles at IBM, 3M, and Controles Empresariales, and holds a Master's degree in Innovation Management from Universidad Externado de Colombia.
Work at Hitachi Vantara
Mauricio Marín Rendón has been employed at Hitachi Vantara since 2021, currently holding the position of Reporting & Analytics Manager in Global Marketing Operations. His role involves integrating data into a Data Lake and deploying Power BI dashboards that are accessible via the company's intranet and Microsoft 365 Mobile App. He has also developed intelligent dashboards to track marketing demand generation, utilizing Salesforce CRM data. Prior to his current role, he served as a Global Marketing Operations Professional at Hitachi Vantara for 11 months.
Education and Expertise
Mauricio Marín Rendón has a diverse educational background. He studied Industrial Engineering at Pontificia Universidad Javeriana, earning a Bachelor of Science degree from 2002 to 2008. He furthered his education by obtaining a Diploma in Business Administration and Management from Universidad del Rosario in 2011. He achieved a Master’s degree in Innovation Management from Universidad Externado de Colombia between 2020 and 2023. Additionally, he completed a Comprehensive Management Program at INALDE Business School in 2018.
Background
Mauricio Marín Rendón began his career in 2006 as a Sales Pusher at Universal Music Group. He then transitioned to an Assistant New Technology Manager role at the same company in 2007. Following this, he worked at Papeles Nacionales S.A. as an Assistant Retail Sales Manager and in Trade Marketing for a total of eight months in 2007 and 2008. His career progressed through various roles in business intelligence and marketing across multiple organizations, including IBM Colombia and 3M.
Professional Experience in Business Intelligence
Mauricio has extensive experience in business intelligence and analytics. He worked at IBM Colombia as a Business Intelligence Analyst Support for Large Enterprises from 2008 to 2012. He then served as a Business Intelligence & Marketing Coordinator at Controles Empresariales from 2014 to 2016, followed by a position as Business Intelligence & Analytics Leader for Colombia and Peru from 2017 to 2019. His roles have consistently involved data analysis and marketing strategy.
Skills in Data Integration and Marketing Analytics
Mauricio Marín Rendón has demonstrated skills in data integration and marketing analytics throughout his career. He has coordinated communication between IT teams to configure Salesforce layouts for marketing analysis and has tracked marketing demand generation from leads to opportunities. His ability to develop dashboards and leverage data for strategic decision-making is evident in his current role at Hitachi Vantara.