Pete Rawden
About Pete Rawden
Pete Rawden serves as the Partner & Alliances Director for Northern EMEA at Hitachi Vantara, a position he has held since 2022. With extensive experience in partner ecosystems and sales operations across various technology companies, he has developed a strong track record in revenue growth and market development.
Work at Hitachi Vantara
Pete Rawden serves as the Partner & Alliances Director for Northern EMEA at Hitachi Vantara, a position he has held since 2022. Based in the London Area, United Kingdom, he is responsible for developing and managing partner relationships to drive business growth in the region. His role involves leveraging his extensive experience in partner ecosystems to enhance revenue and market share.
Previous Experience in Technology Companies
Before joining Hitachi Vantara, Pete Rawden held several significant roles in various technology companies. He worked at Veritas Technologies LLC as Sales Operations Director for EMEA from 2017 to 2018. Prior to that, he had a long tenure at NetApp, where he held multiple positions, including Senior Director for Partners & Mid-Size Business Sales and Channel Development Manager. His career also includes roles at Xerox Engineering Systems and Oce, where he focused on channel management and sales.
Education and Expertise
Pete Rawden studied at Kingston University, where he earned a BA Hons from 1984 to 1988. He also attended Skegness Grammar School from 1977 to 1984. Additionally, he has pursued further education at IMD Business School. His expertise includes partner recruitment, enablement, and market development, as well as experience in business operations and P&L management.
Skills and Competencies
Pete Rawden is recognized for his strong communication and interpersonal skills. He is a confident presenter and is press trained. His capabilities extend to leading enterprise end-user sales teams, focusing on quality recruitment, talent development, and disciplined sales processes. He has a proven track record of building diverse partner ecosystems that contribute to revenue growth.
Career Timeline
Pete Rawden's career spans several decades in the technology sector. He began his career at Oce as a Sales Executive from 1991 to 1993. He then moved to Xerox Engineering Systems as Channel Manager, followed by various roles at NetApp from 2000 to 2016, including Channel Sales Director and Senior Director. Most recently, he worked at Veeam Software as EMEA Alliance Manager from 2019 to 2022 before joining Hitachi Vantara.