Rafael Penaranda
About Rafael Penaranda
Rafael Penaranda serves as the Latam Channel Sales Manager for Andean, Central America, and the Caribbean at Hitachi Vantara. He has extensive experience in sales and management roles across various technology companies, including Oracle, Hewlett Packard Enterprise, and IBM.
Work at Hitachi Vantara
Rafael Penaranda currently serves as the Latam Channel Sales Manager for Hitachi Vantara, overseeing operations in the Andean region, Central America, and the Caribbean. He has held this position since 2020. In this role, he is responsible for driving channel sales strategies and fostering partnerships to enhance market presence and revenue growth in the region.
Previous Experience in Sales Management
Prior to his current role, Rafael Penaranda accumulated extensive experience in sales management across various organizations. He worked at Oracle Colombia as Country Sales Manager from 1999 to 2004 and served in multiple roles at Hewlett Packard Enterprise, including Country Sales Manager from 2014 to 2020 and Partner Business Manager from 2005 to 2007. His tenure in these positions contributed to his expertise in leading sales teams and managing channel partnerships.
Educational Background
Rafael Penaranda has a diverse educational background. He studied Industrial Engineering at Politécnico Grancolombiano, earning his Engineer's degree from 1990 to 1996. He also completed a Bachelor of Engineering in Information Systems Administration at the same institution. Additionally, he obtained a Specialist degree in Marketing from Universidad de Los Andes in 2000 and a certificate in Business with American Cultures from Johns Hopkins University School of Education in 2001.
Expertise in Technology Sales
Rafael Penaranda is recognized for his expertise in technology sales, having led high-performance sales teams and marketing groups across various segments of the industry. His experience includes roles in software engineering, development tools, and crisis management. He is known for his focus on innovation, customer satisfaction, and delivering consistent business results.
Career Progression and Roles
Rafael Penaranda's career spans several notable positions in the technology sector. He began as a Software Engineer at Banco AV Villas from 1987 to 1991 and later worked at IBM as a Software Marketing Specialist. His career includes significant roles at Oracle Colombia, Seguros Bolivar S.A, and Software AG, where he developed skills in sales, marketing, and process design.