Sean Shoemaker
About Sean Shoemaker
Sean Shoemaker serves as the Global Digital Marketing Manager at Hitachi Vantara, a position he has held since 2018. He has a diverse background in digital marketing, having previously worked in various roles at companies such as Avvo, ADP Dealer Services, and Marchex.
Work at Hitachi Vantara
Sean Shoemaker has served as the Global Digital Marketing Manager at Hitachi Vantara since 2018. In this role, he has been responsible for overseeing digital marketing strategies and initiatives on a global scale. During his tenure, he filled in as the acting Global Digital Marketing Team Manager for six months amid a hiring freeze. His contributions to the company were recognized when he received the Diamond Award for excellence in April 2020.
Previous Experience in Digital Marketing
Before joining Hitachi Vantara, Sean held several positions in digital marketing. He worked as the SEM Manager at Avvo from 2014 to 2018, where he focused on search engine marketing strategies. Prior to that, he served as a Digital Advertising Specialist at ADP Dealer Services from 2010 to 2012. His experience also includes roles at Aquent as a Product Marketing Specialist for Microsoft and as an Account Manager III at AdReady.
Background in Management and Marketing
Sean's career began with roles that provided him with foundational management and marketing skills. He worked as the SODO Arena Assistant Manager at Arena Sports from 2006 to 2007. He later transitioned to Marchex as an Account Executive from 2007 to 2009 and then to Bigfin.com LLC as a Senior Account Manager from 2013 to 2014. These positions contributed to his expertise in account management and client relations.
Education and Expertise
Sean Shoemaker earned a Bachelor’s degree in Marketing from Gonzaga University - School of Business Administration, where he studied from 2001 to 2005. His educational background has equipped him with the knowledge and skills necessary for a successful career in digital marketing and management.
Innovative Contributions to Marketing Processes
During his time in digital marketing, Sean devised a workaround data merging process for paid search campaigns at Avvo, addressing challenges posed by the absence of data engineers. This innovative approach highlights his problem-solving abilities and commitment to optimizing marketing efforts.