Katie Tyson Higdon
About Katie Tyson Higdon
Katie Tyson Higdon is the Co-Founder and President of Hive Brands, a marketplace focused on mission-driven products. She has extensive experience in marketing and brand development, having worked with notable companies such as Freshpet and Casper.
Work at Hive Brands
Katie Tyson Higdon serves as Co-Founder and President of Hive Brands, a company she co-founded to create the first online marketplace that helps consumers shop according to their values. The platform focuses on offering products that are beneficial for both people and the environment. Since 2023, she has been leading the organization, emphasizing the importance of mission-driven brands and innovative digital strategies.
Education and Expertise
Katie holds a Bachelor's degree in Commerce from the University of Virginia, where she studied from 2004 to 2008. Her educational background has equipped her with a solid foundation in business principles, which she has applied throughout her career in various marketing and leadership roles. Her expertise includes brand diagnostics, creative development, and digital strategy, particularly in the context of disruptive brands.
Background
Katie has extensive experience in marketing and brand development, having worked with notable companies such as Freshpet, Casper, and Ketchum. Her career began as an Assistant Account Executive at McCann Erickson, followed by roles at Saatchi & Saatchi and VaynerMedia. She has also held leadership positions at Freshpet, where she contributed to successful marketing campaigns, including the viral 'Apparently Kid' ad.
Achievements
Katie has been recognized for her contributions to marketing, particularly through her work with Freshpet, which was featured in a Mashable article. She has delivered talks on the impact of viral video content on business success, showcasing her ability to connect creative marketing strategies with tangible business outcomes. Additionally, she has co-founded TheOther50, focusing on leadership coaching.
Coaching and Leadership Development
In addition to her role at Hive Brands, Katie is a partner at TheOther50, where she serves as a Leadership and Executive Coach. Her coaching approach emphasizes empowering individuals to shift from self-criticism to self-encouragement. She aims to develop leadership skills that transform individuals into valuable assets for their organizations, reflecting her commitment to personal and professional growth.