Meredith Lobb
About Meredith Lobb
Meredith Lobb serves as the Vice President of Product at Hive Brands, where she leads product vision and strategy. She has a strong background in product management and operations, having previously held various roles at HelloFresh and BlackRock.
Current Role at Hive Brands
Meredith Lobb serves as the Vice President of Product at Hive Brands, a position she has held since 2022. In this role, she leads the vision setting and product roadmap development. Her focus areas include retention, promotions, conversion rate optimization, site merchandising, and profitability. Lobb's leadership is instrumental in driving the company's product strategy and ensuring alignment with overall business objectives.
Previous Experience at HelloFresh
Prior to her current role, Meredith Lobb held several positions at HelloFresh. She worked as a Manager of Product & Operations for a year in 2021 and as a Senior Associate in the same department for 10 months in 2019 to 2020. Additionally, she served as an Analyst in Product & Operations for two years from 2017 to 2019. Her experience at HelloFresh contributed to her expertise in product management and operations.
Achievements at Hive Brands
At Hive Brands, Meredith Lobb launched a subscription strategy that achieved a threefold increase in retention rates and a sixfold increase in cumulative 12-month lifetime value for subscribers. She also developed and implemented a strategic planning process and founded a management team, enhancing cross-functional alignment through OKR goal-setting and performance management frameworks.
Educational Background
Meredith Lobb studied at the University of Notre Dame, where she earned a Bachelor of Business Administration (BBA) with a focus on Finance. Her educational background has provided her with a solid foundation in business principles, which she applies in her professional roles.
Team Leadership and Management Skills
In her current position, Meredith Lobb hires and directly manages a diverse team across engineering, design, product management, and user insights. She implements foundational team processes using agile methodology frameworks, which enhances team performance and collaboration.