Andrea Gorder
About Andrea Gorder
Andrea Gorder is the Marketing Operations Manager at Hiya Inc. in Seattle, Washington, with extensive experience in digital marketing and customer relationship management.
Title
Andrea Gorder currently holds the position of Marketing Operations Manager at Hiya Inc. She has been serving in this role since 2022, based in Seattle, Washington.
Company
Andrea works at Hiya Inc., a company likely involved in enhancing communication or caller experiences, given her role in marketing operations. She is based in the Seattle, Washington office.
Professional Background
Andrea has built a diverse career with over a decade of experience in various marketing roles. From 2019 to 2022, she worked at Adswerve, Inc. as a Digital Analyst. Prior to that, she held positions such as Marketing Associate at Intellective (2016-2018), Marketing Consultant at Sophos Law Firm (2015-2016), and Experience Coordinator at Galvanize Inc (2015). Her career also includes roles with companies like Appuri, Inc., Resale Therapy, Comr.se, Stark Raving Foods, and The Bouqs Company, primarily in digital marketing and social media consultancy.
Education and Expertise
Andrea holds dual Bachelor of Science degrees in Entrepreneurship and Emerging Enterprises and Marketing from Syracuse University, where she studied from 2005 to 2008. Her expertise is centered on designing customer journeys to enhance brand connection, identifying churn and drop-off points in customer data, and advocating for building lasting customer relationships through content and experience.
Specializations
Andrea specializes in marketing operations with a strong focus on customer journey design. Her skills include identifying critical churn and drop-off points within customer data, and she is a strong advocate for building lasting customer relationships through engaging content and overall experience rather than merely aiming for short-term conversion gains.