Natalie Graham
About Natalie Graham
Natalie Graham is the Senior Manager of Partner & Customer Marketing at Hiya Inc., with over 12 years of experience in the B2B SaaS industry. She specializes in customer-centric marketing strategies and has a strong background in developing value-based positioning and messaging to drive product adoption and usage.
Company
Natalie Graham is currently working at Hiya Inc. as a Senior Manager, Partner & Customer Marketing. She has been with Hiya since 2021, focusing on customer-centric marketing strategies in Seattle, Washington, United States.
Title
Natalie holds the title of Senior Manager, Partner & Customer Marketing at Hiya Inc. She is responsible for leading as the subject matter expert on customer engagement and growth strategies.
Professional Background
Natalie's career includes significant roles in marketing at several renowned companies. From 2019 to 2021, she served as Head of Global Channel & Partner Marketing at Medallia and prior to that, she was the Sr. Regional & Industry Marketing Manager - Americas. At PwC, she worked as the Global Adobe Alliance Marketing Lead from 2016 to 2018. Earlier positions include Growth Marketing Manager at Spredfast, and roles at Tableau Software as Field Marketing & Campaigns Manager - North America and Operations Coordinator. She began her career as an Operations Specialist at Volt Technical Resources.
Education and Credentials
Natalie studied at Washington State University, earning a B.A. in Business Administration with a focus on Marketing and Spanish from 2005 to 2009. She also undertook a study abroad program at Universidad de Granada during the summer of 2008.
Expertise and Specialization
With over 12 years of experience in the B2B SaaS industry, Natalie specializes in customer-centric marketing strategies, value-based positioning, and messaging to drive product adoption and usage. She focuses on nurturing a broad ecosystem of partners to enhance product marketability and customer satisfaction.
Passions and Interests
Outside of her professional work, Natalie is passionate about health and wellness. She enjoys activities such as barre studio workouts, running, and baking in her kitchen.