Blaine Loyd
About Blaine Loyd
Blaine Loyd is a Creative Director with extensive experience in advertising and marketing, having worked with notable clients such as Bayer and Winchester Ammunition. He has held various creative roles at several agencies and has a background in English and Creative Writing from The University of Memphis.
Current Role at HLK
Blaine Loyd serves as the Creative Director at HLK, a position he has held since 2020. In this role, he oversees creative strategies and execution for various projects. His work at HLK includes collaboration with notable clients, contributing to the agency's reputation for innovative marketing solutions.
Previous Experience in Creative Roles
Before joining HLK, Blaine Loyd held several significant positions in the creative industry. He worked as a Creative Director at TracyLocke from 2018 to 2020. Prior to that, he served as Creative Director at Sullivan Branding for 11 months in 2017 and as Creative Lead/Associate Creative Director at archer>malmo from 2014 to 2017. His earlier experience includes a role as Associate Creative Director at Red Deluxe from 2010 to 2014 and as a Copywriter at archer>malmo from 2008 to 2010.
Educational Background
Blaine Loyd's educational journey includes studying English and Creative Writing at The University of Memphis from 1995 to 2000. He also attended the University of Tennessee-Knoxville, where he studied Communication and Media Studies from 1992 to 1994. His educational background has equipped him with strong writing and communication skills, essential for his roles in the creative field.
Campaign Development and Expertise
Blaine Loyd has developed award-winning integrated campaigns across various mediums, including print, television, digital, apps, social media, radio, and direct mail. His expertise spans multiple sectors, including consumer, retail, nonprofit, agriscience, tourism, hospitality, financial, and medical industries. This diverse experience enables him to create effective marketing strategies tailored to different audiences.
Personal Interests
Outside of his professional life, Blaine Loyd enjoys teaching his daughter to play guitar, with the goal of helping her surpass his skills. He also has a personal interest in listening to podcasts about murder, reflecting a curiosity for storytelling and narrative.