Jodi Stephan
About Jodi Stephan
Jodi Stephan is a Sr. Analytics Manager with extensive experience in digital marketing and data analysis. She has worked in various roles across multiple companies, specializing in SEO/SEM campaigns and eCommerce strategies.
Current Role at HLK
Jodi Stephan has been serving as the Sr. Analytics Manager at HLK since 2019. In this role, she focuses on leveraging data analysis to inform marketing strategies and optimize digital campaigns. Her responsibilities include planning and managing SEO and SEM initiatives, particularly in the eCommerce sector. She has contributed to the company's efforts in enhancing online visibility and improving consumer engagement through data-driven insights.
Previous Experience in Digital Marketing
Before her current position, Jodi Stephan held various roles in digital marketing and analytics. She worked as a Web Analyst and Digital Marketing Strategist at Stealth Creative from 2012 to 2013. Additionally, she served as an Online Marketing Professional at Essence Healthcare for eight months in 2011. Her experience includes working at New Balance as both an Ecommerce Business Analyst and a Sr. Web Analyst, where she focused on optimizing online sales strategies.
Educational Background
Jodi Stephan earned her Bachelor of Science degree in Information Systems Technology from Southern Illinois University, Carbondale. She attended the university from 1999 to 2003, acquiring foundational knowledge that supports her career in analytics and digital marketing.
Expertise in SEO and Digital Strategy
Jodi Stephan specializes in planning and managing digital SEO and SEM campaigns, emphasizing eCommerce and consumer research. Her expertise extends to lead generation, reputation management, brand awareness, and social marketing. She has a proven track record of helping businesses assess their marketing and business needs through comprehensive data analysis and research.
Career Progression and Roles
Throughout her career, Jodi Stephan has held multiple positions that have contributed to her expertise in analytics and digital marketing. She has worked at MasterCard as an SEO Consultant/Web Analyst and at Network Solutions in various roles, including SEO Specialist and Site Link Visibility Developer. Her diverse experience across different companies has equipped her with a broad skill set in digital marketing.