Kendall Mc Dermott

Senior Brand Planner @ HLK

About Kendall Mc Dermott

Kendall McDermott: Senior Brand Planner

Kendall McDermott holds the title of Senior Brand Planner. In this role, Kendall focuses on developing and implementing strategic marketing initiatives. As a Senior Brand Planner, Kendall plays a critical role in understanding market trends and consumer insights. This position requires proficiency in analyzing data and using these insights to create effective marketing strategies that align with brand objectives.

Kendall McDermott's Approach to Uncovering New Ways of Thinking

Kendall McDermott finds value in uncovering new ways of thinking about seemingly ordinary information and people. This approach involves a deep dive into data and personal insights to challenge commonplace assumptions and generate unique perspectives. By questioning the status quo, Kendall aims to identify fresh opportunities for brands to connect meaningfully with their audience.

Kendall McDermott's Method for Finding New Perspectives

Kendall McDermott is dedicated to uncovering 'aha' moments by deeply understanding what moves people. This process involves extensive research and analysis to grasp the underlying motivations and behaviors of consumers. By recognizing and applying these insights, Kendall is able to craft strategies that resonate deeply with the target audience, leading to more impactful brand engagements.

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