Lydia Wallbaum
About Lydia Wallbaum
Lydia Wallbaum is a Senior Account Manager specializing in real-time marketing and branding. She has extensive experience in digital social media, copywriting, and has worked with high-profile clients across various industries.
Current Role at HLK
Lydia Wallbaum serves as a Senior Account Manager at HLK, a position she has held since 2021. In this role, she focuses on managing client accounts and developing marketing strategies. Her work involves collaborating with cross-functional teams to create effective plans that integrate both digital and traditional marketing channels. Lydia's experience in real-time marketing and branding enhances her ability to meet client needs and drive successful outcomes.
Professional Experience
Lydia Wallbaum has a diverse professional background with experience in various roles across multiple organizations. She worked at Health Alliance Medical Plans as a Communications Intern from 2008 to 2010. Following that, she held positions at JESS3, where she served as Production Coordinator, Project Manager, and Senior Project Manager between 2011 and 2013. Lydia also worked at Beutler Ink as Account Manager and later as Director of Content from 2013 to 2020. Her experience includes a brief tenure at jrgn ai, inc. as Audience Strategist in 2020 and at Crowd Favorite as Senior Manager, Client Engagement in 2021.
Educational Background
Lydia Wallbaum earned a Bachelor's of Science in Advertising from the University of Illinois Urbana-Champaign. She attended the university from 2007 to 2010, where she developed foundational knowledge and skills in advertising and marketing. This educational background has supported her career in various marketing roles, particularly in real-time marketing and branding.
Expertise in Marketing and Branding
Lydia Wallbaum specializes in real-time marketing and branding, with a strong focus on digital social media, copywriting, and editing. Her expertise allows her to effectively manage marketing strategies for clients in industries such as healthcare, insurance, and ag-tech. Lydia has successfully partnered with high-profile clients, including Bayer, Google, and Nike, showcasing her ability to navigate complex marketing landscapes and deliver impactful results.
Notable Clients and Projects
Throughout her career, Lydia Wallbaum has worked with a range of high-profile clients, including Walmart, the NBA, Blackboard, and the US Chamber of Commerce. Her roles have involved managing marketing and account strategies tailored to the specific needs of these clients. This experience has equipped her with the skills to handle diverse marketing challenges and contribute to the success of various projects across different sectors.