Mark Dalmacio
About Mark Dalmacio
Mark Dalmacio serves as the Social Communications Manager for a Fortune 500 company, where he oversees social media operations and strategy. He has a diverse background in communications, having previously held roles in the US Navy and various marketing positions.
Current Role at HLK
Mark Dalmacio serves as the Social Communications Manager at HLK, a position he has held since 2021. In this role, he oversees social media operations for a Fortune 500 business. His responsibilities include developing and executing social media strategies in collaboration with internal communications planners and clients. Mark's focus on enhancing brand presence and engagement through social media platforms is a key aspect of his role.
Previous Experience in Social Media
Prior to his current position, Mark worked as a Social Media Specialist at EmpowerEmploy for two months in 2021. He also held the role of Associate Account Manager at 51 Labs for two months in the same year. These positions contributed to his expertise in managing social media campaigns and understanding client needs within the digital landscape.
Military Background and Communications Experience
Mark Dalmacio has a notable background in the U.S. Navy, where he served in various roles related to communications and outreach. He was a Government Liaison and Communications and Outreach specialist from 2019 to 2020 at Naval Base Kitsap - Bremerton, WA. Additionally, he worked as an Operations Supervisor on the USS Dwight D. Eisenhower from 2012 to 2017 and as a Project Manager at Naval Base Kitsap - Silverdale, WA from 2017 to 2019. His military experience has equipped him with strong project management and communication skills.
Educational Background and Certifications
Mark Dalmacio earned a Bachelor of Arts in Film/Cinema/Video Studies from California State University, Northridge, completing his degree from 2006 to 2011. He furthered his education by studying Project Management at the Institute for Veterans and Military Families in 2020. Additionally, he obtained a certification in Organizational Leadership from Olympic College between 2018 and 2019. This educational foundation supports his professional roles in communications and project management.
Social Media Engagement Achievements
In his role at HLK, Mark launched a new Instagram brand page in June 2022, achieving a 7.2% engagement rate per impression by the end of the year. He successfully increased the engagement rate on brand accounts from 1.19% to 4.07% over 18 months, despite a 32% growth in followers. Mark also performs monthly and quarterly data reporting, providing insights and actionable recommendations based on social media KPIs.