Matt Anselm
About Matt Anselm
Matt Anselm is the Director of Content at HLK, where he oversees content creation and develops strategies that align with client goals. He has a strong background in community management, video strategy, and digital marketing, with previous experience at VML and Wunderman/VML.
Work at HLK
Matt Anselm has been serving as the Director of Content at HLK since 2016. In this role, he oversees the creation of content across various mediums, ensuring that it aligns with client goals. He also works as a Strategist, a position he has held since 2011. His responsibilities include developing content strategies that integrate social media monitoring and digital strategy for clients. Anselm's strong background in community management enhances client engagement through strategic content initiatives.
Education and Expertise
Matt Anselm studied Business Communications with a focus on Marketing at Rockhurst University from 1997 to 2001. He also attended Assumption Parish School from 1985 to 1993 and Saint Louis University High School from 1993 to 1997. His expertise includes video strategy and production, where he leads a team of videographers at HLK. Additionally, he possesses skills in mobile marketing and SEO, which contribute to the development of comprehensive content strategies.
Background
Before joining HLK, Matt Anselm worked at VML in various roles. He served as Sr. Sponsorship Manager for 11 months in 2007, followed by a position as Account Manager for 5 months in 2010. He also worked as a Social Media Strategist at VML from 2010 to 2011. Prior to his time at VML, he was a Sr. Account Executive at Wunderman/VML from 2007 to 2010, accumulating three years of experience in account management.
Achievements
Matt Anselm has a strong track record in enhancing client engagement through strategic content. His work in community management and content strategy has contributed to successful client outcomes. His leadership in video strategy and production at HLK showcases his ability to manage creative teams effectively. Anselm's comprehensive understanding of mobile marketing and SEO further strengthens his contributions to content development.