Melissa Guynn
About Melissa Guynn
Melissa Guynn is a Senior Insights Manager at HLK in St. Louis, Missouri, where she has worked since 2021. She has a background in marketing research, having previously held positions at Centene Corporation and AVALA Inc.
Current Role at HLK
Melissa Guynn serves as the Senior Insights Manager at HLK, a position she has held since 2021. In this role, she is responsible for leading insights initiatives and managing data analysis to inform marketing strategies. Her tenure at HLK has allowed her to contribute significantly to various projects aimed at enhancing client understanding and market positioning.
Previous Experience at HLK
Before her current role, Melissa worked at HLK as an Insights Manager for a period of four months in 2021. During this time, she focused on gathering and analyzing market data to support decision-making processes within the organization. Her experience at HLK has provided her with a solid foundation in insights management.
Professional Background
Melissa Guynn has a diverse professional background in market research and analysis. Prior to her current position, she worked as a Marketing Research Analyst at Centene Corporation from 2019 to 2020. She also held positions at AVALA Inc. as a Market Research Analyst from 2016 to 2019 and as a Market Research Intern at Mallinckrodt Pharmaceuticals from 2015 to 2016.
Education and Qualifications
Melissa holds a Master’s Degree in Marketing Research from Southern Illinois University, Edwardsville, which she completed in 2016. She also earned a Bachelor’s Degree in Business Administration with a specialization in Marketing from the same institution in 2015. Her academic background has equipped her with the necessary skills for her roles in market research and insights.
Early Career at Southern Illinois University Edwardsville
Melissa began her career at Southern Illinois University Edwardsville, where she worked as a File Clerk from 2012 to 2015 in the Accounts Payable department. She also served as a Graduate Assistant for four months in 2015, gaining valuable experience in academic support and research assistance.