Shelby Georgis
About Shelby Georgis
Shelby Georgis serves as the Senior Vice President and Executive Creative Director at HLK, where she has worked since 2022. With a background that includes roles at DDB, Havas Worldwide, and Saatchi & Saatchi, she is known for her commitment to mentorship and her diverse portfolio in brand experiences.
Current Role at HLK
Shelby Georgis serves as Senior Vice President and Executive Creative Director (SVP, ECD) at HLK. She has held this position since 2022, contributing to the agency's creative leadership and strategic direction. In her role, she focuses on developing innovative marketing solutions and enhancing brand experiences for clients. Additionally, she is a partner and Co-Chief Creative Officer (Co-CCO) at HLK, where she plays a pivotal role in guiding creative initiatives.
Previous Experience in Advertising
Prior to her current position, Shelby Georgis accumulated extensive experience in the advertising industry. She worked at Havas Chicago as Group Creative Director from 2019 to 2022, and before that, she was a Creative Director at Havas Worldwide from 2010 to 2015. Her career also includes roles as a Vice President and Creative Director at DDB in Chicago from 2015 to 2019, and as an Art Director at both Draft and Saatchi & Saatchi. This diverse background has equipped her with a comprehensive understanding of creative processes and team dynamics.
Education and Expertise
Shelby Georgis earned a Bachelor of Fine Arts (BFA) from Washington University in St. Louis, where she studied from 1999 to 2003. Her education laid the foundation for her creative career, allowing her to develop skills in design and brand strategy. Throughout her professional journey, she has demonstrated expertise in creating integrated marketing campaigns and content, adapting to the evolving landscape of advertising.
Mentorship and Team Building
Shelby Georgis is committed to mentorship and team building, which are central to her professional philosophy. She actively fosters an environment that encourages collaboration and growth among team members. Her leadership style emphasizes the importance of nurturing talent and supporting the development of creative professionals within the industry.
Creative Portfolio and Projects
Shelby Georgis has developed a diverse portfolio that showcases her creativity across various industries. Her work includes projects ranging from consumer products like aluminum foil to specialized sectors such as oil rig safety technology. She is known for her innovative approach to brand experiences, which includes unique concepts such as shooting slow-motion chainsaws and hand-making mummy meatloaf, reflecting her ability to engage audiences in memorable ways.