Tia Hochstein
About Tia Hochstein
Tia Hochstein is a Senior Media Strategist currently working at HLK in St. Louis, Missouri. She specializes in developing media strategies for Bayer Environmental Science accounts and has extensive experience in digital media planning and project management.
Current Role at HLK
Tia Hochstein serves as a Senior Media Strategist at HLK, a position she has held since 2020. In this role, she focuses on developing comprehensive media strategies that enhance communication plans across various departments. Her work aims to create a cohesive omni-channel experience for clients, ensuring that messaging is consistent and effective across all platforms.
Previous Experience in Media Strategy
Prior to her current role, Tia Hochstein worked at Rodgers Townsend as a Senior Media Strategist from 2019 to 2020. She also served as a Media Strategist at HLK from 2017 to 2019. Her earlier experience includes positions at True Media as a Digital Project Manager and at Merkley + Partners as both an Assistant Media Planner and an Integrated Media Planner. These roles provided her with a solid foundation in media planning and strategy.
Education and Academic Background
Tia Hochstein studied at Murray State University from 2010 to 2014, where she earned a degree in Public Relations from the College of Business. Before attending university, she completed her high school education at Belleville West High School from 2006 to 2010. Her academic background has equipped her with the skills necessary for her career in media strategy.
Experience in Digital Media Planning
Tia Hochstein has a background in digital media planning, having worked at DigitasLBi_US as a Digital Media Planner from 2015 to 2016. She also held the position of Digital Project Manager at True Media from 2016 to 2017. These roles involved researching industry trends and consumer behaviors, particularly in B2B markets, and developing effective digital strategies for clients.
Internship and Early Career Development
Tia Hochstein began her career with an internship at Cone as a Cause Branding Intern in 2012. This two-month position in Boston, MA, provided her with early exposure to branding and marketing strategies. Additionally, she worked as a Residential Advisor at Murray State University from 2011 to 2013, which contributed to her leadership and communication skills.