Tracey Gibb
About Tracey Gibb
Tracey Gibb is a Senior Manager and Qualitative Lead currently working at HLK in Cleveland, Ohio. With a background in psychology and extensive experience in market research across various industries, Gibb focuses on transforming customer insights into actionable business strategies.
Current Role at HLK
Tracey Gibb serves as the Senior Manager - Qualitative Lead at HLK, a position she has held since 2021. Based in Cleveland, Ohio, she focuses on transforming customer insights into actionable business strategies. Her role involves leading qualitative research initiatives that drive marketing and business development efforts.
Previous Experience in Market Research
Tracey Gibb has extensive experience in market research across various industries. Before joining HLK, she worked at Ipsos North America as a Senior Qualitative Consultant and Moderator from 2018 to 2021. She also held positions at The J.M. Smucker Company, where she served as Manager and later as Senior Manager of Consumer & Market Insights from 2013 to 2016. Additionally, she worked at Kraft as a Senior Market Research Manager from 1999 to 2004.
Career Background
Tracey Gibb's career spans multiple industries, showcasing her versatility in market research. She began her career at Orbitz as a Consumer Insights Manager from 2004 to 2005. She then transitioned to Nestle, where she worked as Manager of Marketing Intelligence from 2005 to 2012 and later as Retail & Shopper Insights Manager for the Frozen Scale from 2012 to 2013. She also served as Senior Director of Market Research at GOJO Industries from 2017 to 2018.
Educational Background
Tracey Gibb holds a Master of Arts in Psychology from Bowling Green State University, where she studied from 1994 to 1999. She also earned a Bachelor of Arts in Psychology from Ohio University, completing her studies there from 1990 to 1994. Her educational background provides a strong foundation for her career in market research and consumer insights.
Expertise in Customer Insights
Tracey Gibb is passionate about transforming customer insights into significant business opportunities. She has extensive experience utilizing varied methodologies to uncover deep customer insights, which informs strategic decision-making in marketing and product development. Her expertise allows her to effectively bridge the gap between consumer needs and business objectives.