Addie Palin
About Addie Palin
Addie Palin serves as the General Manager of the Montana Office at Hoffman York, where she has worked since 2019. With a background in account management and a strong educational foundation in poetry and English, she focuses on addressing complex business challenges across various industries.
Work at Hoffman York
Addie Palin has been serving as the General Manager of the Montana Office at Hoffman York since 2019. In this role, she focuses on addressing complex business challenges related to brand positioning, development, launches, marketing planning, content strategy, and sales enablement. Her leadership contributes to the strategic growth of brands across various industries, including tourism, retail, consumer packaged goods, health IT, healthcare, technology, manufacturing, associations, and food.
Previous Experience in Advertising
Before joining Hoffman York, Addie Palin worked as an Account Director at O'Keefe Reinhard & Paul from 2014 to 2019. Prior to that, she held the position of Account Supervisor at HY Connect for a brief period in 2014. Her career also includes a role as a Senior Account Manager at Jacobs Agency from 2007 to 2013 and as an Executive Assistant at Campbell Mithun from 2004 to 2005. This extensive experience in the advertising industry has equipped her with a comprehensive understanding of client management and strategic marketing.
Education and Expertise
Addie Palin holds a Master of Fine Arts (MFA) in Poetry from the University of Montana, where she studied from 2002 to 2004. She also earned a Bachelor of Fine Arts (BFA) in English and Poetry from Kenyon College, completing her studies there from 1995 to 1999. Her educational background in the arts complements her professional expertise in marketing and brand strategy.
Board Membership and Community Involvement
In addition to her professional responsibilities, Addie Palin serves as a board member of Open AIR, an Artist-in-Residence program. This initiative connects artists with significant locations in Western Montana, fostering creativity and community engagement. Her involvement in this program reflects her commitment to supporting the arts and enriching the cultural landscape of the region.