Andrea Riley
About Andrea Riley
Andrea Riley is a Content Coordinator at Hoffman York in Milwaukee, Wisconsin, where she has worked since 2021. She has a background in copywriting and social media management, having previously held various roles at the University of Wisconsin-Milwaukee.
Work at Hoffman York
Andrea Riley has served as a Content Coordinator at Hoffman York since 2021. In this role, she manages influencer programs for various clients, ensuring effective engagement and outreach. She is responsible for writing stories for Hoffman's newsletter, which emphasizes thought leadership in the industry. Additionally, Andrea creates and manages content calendars for clients' social media accounts, including platforms such as Facebook, Twitter, and Instagram. Her work also involves organizing contests and giveaways to enhance social media engagement, as well as tracking and analyzing social media analytics to optimize client strategies.
Previous Experience at University of Wisconsin-Milwaukee
Prior to her role at Hoffman York, Andrea Riley held multiple positions at the University of Wisconsin-Milwaukee. She worked as a Lead Copywriter and Social Media Coordinator from 2020 to 2021, where she focused on content creation and social media strategy. Additionally, she served as a Copywriter and Social Media Coordinator from 2019 to 2020, contributing to various communication initiatives. Andrea also had a brief tenure as Media Milwaukee in 2020 and participated in a project focused on social media and online audience growth during the same year. Her experience at the university provided her with a strong foundation in media and communication.
Education and Expertise
Andrea Riley studied at the University of Wisconsin-Milwaukee, where she earned a degree in Mass Communication/Media Studies with a focus on Journalism from 2017 to 2021. Her education equipped her with essential skills in media production, communication strategies, and audience engagement. This academic background, combined with her practical experience in various roles, has established her expertise in content creation, social media management, and digital marketing.
Internship Experience at Milwaukee Magazine
In 2020, Andrea Riley completed an internship at Milwaukee Magazine, where she gained valuable experience in editorial processes and content development. This four-month internship allowed her to apply her academic knowledge in a professional setting, enhancing her skills in writing and media production. The experience contributed to her overall understanding of the media landscape and further prepared her for her subsequent roles in content coordination and social media management.
Early Career at University of Wisconsin-Milwaukee
Andrea Riley began her career at the University of Wisconsin-Milwaukee, where she worked in various capacities. She served as an Athletic Office Front Desk Receptionist from 2018 to 2019, providing administrative support. In 2020, she took on roles that included JAMS 380 Social Media and Online Audience Growth, as well as Media Milwaukee. These early positions helped her develop a comprehensive understanding of communication and media strategies, laying the groundwork for her future career in content coordination.