Matthew Curtis
About Matthew Curtis
Matthew Curtis is a Senior Content Strategist at Hoffman York in Milwaukee, Wisconsin, where he has worked since 2021. He specializes in location-based advertising and influencer marketing, leveraging geographic data to enhance marketing strategies.
Work at Hoffman York
Matthew Curtis has been serving as a Senior Content Strategist at Hoffman York since 2021. In this role, he has developed large-scale influencer marketing programs, focusing on enhancing brand visibility and engagement. His work involves leveraging geographic data to create effective location-based advertising strategies. Curtis actively manages a roster of influencers, overseeing their engagements and campaigns to ensure alignment with marketing objectives. He also conducts regular status meetings with clients to discuss campaign progress and performance.
Previous Experience in Marketing
Before joining Hoffman York, Matthew Curtis worked at GlobalSource IT as a Marketing Coordinator from 2017 to 2021. His responsibilities included coordinating marketing initiatives and supporting the overall marketing strategy. Prior to that, he held positions at Keystone Click, first as a Digital Marketing Coordinator from 2016 to 2017, and then as an Account Management Specialist for a brief period in 2017. His early career also includes a role as a Communications Intern at Umi Digital in London in 2015 and as a Special Events Coordinator for the Residence Hall Association from 2015 to 2016.
Education and Expertise
Matthew Curtis earned a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from the University of Wisconsin-Stevens Point, where he studied from 2012 to 2016. His academic background has equipped him with a solid foundation in communication strategies and marketing principles. Curtis has developed expertise in constructing and analyzing key performance indicators (KPIs) to evaluate the success of marketing campaigns, which is essential for optimizing marketing efforts.
Influencer Marketing and Campaign Management
In his current role, Matthew Curtis specializes in influencer marketing, acting as an agent for a roster of influencers. He manages their engagements and campaigns, ensuring that they align with the marketing strategies of his clients. His focus on location-based advertising allows him to utilize geographic data effectively, enhancing the impact of marketing initiatives. Curtis's ability to conduct status meetings with clients helps maintain transparency and alignment on campaign objectives.